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December 2018 – 491 million Monthly Active User of WeChat MPĥ3% of users use WeChat Mini Programs mainly for temporary usage & 40% didn’t want to download mobile apps Most popular type/category of Mini Program.Source: WeChat Mini Program Report For the first half of 2019 available by scrolling 👇👇👇👇.June 2019 – 746 million Monthly Active User (MAP) of WeChat MP.Source: WeChat Mini Program Report | March 2020.450 million Daily Active User (DAU) of WeChat Mini Program.WeChat Mini Programs have shown significant traction becoming one of the key channels for brands and merchants to activate their user base. PHD Insight: WeChat Infographic | March 2019.Top age groups of retail e-commerce Mini Programs on WeChat are 30-39, 20-29, and 40-49 – Source: Tencent Team.WeChat Mini Program data, statistics and insights Who uses WeChat Mini APP? Female users are considered “power users” following on average a larger number of Official Accounts than menģ.Around 30% of respondents identified WeChat Moments Advertising as a way they discovered new accounts.However, in tier 3 cities or smaller more people found new WeChat accounts through their friends.57.3% of respondents said they found new WeChat accounts via other WeChat Official Accounts.Analysis by WestWin: How many WeChat OAs do you follow? | May 2019.Original report released by QuestMobile in April 2019.Analysis by WalktheChat: WeChat Official Account Report 2019 Reveals Importance of Cross-promotion & Social Shopping | April 2019.Original report released by Newrank in July 2019.All in one place – essential reports to learn the basics In 2020, there are over 20M business accounts active. WeChat data & insights about Official Account Why We Should Increase WeChat Marketing Investment | May 2019 Īll in one place – essential reports to learn the basicsĢ.WeChat Revenue and Usage Statistics (2019) | February 2019.40 WeChat Statistics to Understand the Chinese Threat to Facebook | 99firms.2019 WeChat & Weibo Data Insights | September 2019.6 Powerful WeChat Statistics in 2020 You Need to Know | January 2020.While WeChat is largely used in China, the app has users outside of China. WeChat is the 5th most popular social platform, ranked by MAU. WeChat position: from a global perspective WeChat users spent more than four hours a day engaging with the app.
A Snapshot of How Over 1 Billion Users Behave on WeChat | February 2019.Insights on WeChat User profile, usage and behaviour Gender Updates and timeline on WeChat data & insights
Chinese tourism - Travel Industry: outbound China-related WeChat data and trends.Data, statistics, trends and insights by industry: key facts and figures for the marketers in a given field to learn from when designing a WeChat strategy by number of transactions on WeChat Mini Program.Growing adoption of Mini Program with eCommerce capability.Most visited MP by type/category of Mini Program.Most popular type/category of Mini Program.WeChat Mini Program data, statistics and insights All in one place – essential reports to learn the basics.WeChat position: from a global perspective.How many people use WeChat in the world?.Most popular APP in the Chinese digital landscape.Key fact and figures on users and usage positioning WeChat as number 1 hub in Chinese social media ecosystem
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